{"id":26,"date":"2019-06-24T20:03:36","date_gmt":"2019-06-24T20:03:36","guid":{"rendered":"http:\/\/marketingfixer.wpengine.com\/?page_id=26"},"modified":"2020-08-09T21:12:53","modified_gmt":"2020-08-09T21:12:53","slug":"testimonials","status":"publish","type":"page","link":"https:\/\/margarethoffman.ca\/?page_id=26","title":{"rendered":"Testimonials"},"content":{"rendered":"<h1>Some kind words from my awesome clients&#8230;<\/h1>\n<h2 style=\"text-align: left;\">Marketing program kickstart<\/h2>\n<p><a href=\"http:\/\/intellidig.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36 size-medium alignleft\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/Intellidig-300x160-300x160.png\" alt=\"Intellidig\" width=\"300\" height=\"160\" \/><\/a>Margaret kickstarted my content marketing program by writing compelling web content and several on-point blog posts. Margaret\u2019s thoughtful approach and probing interview style was professional and concise, and her excellent research on the subject matter provided an open and inviting dialogue that led to a quality outcome in a timely manner.<\/p>\n<p style=\"text-align: right;\">\u2014 Wendy Kerkhoff,\u00a0President<br \/>\n<a href=\"http:\/\/intellidig.com\" target=\"_blank\" rel=\"noopener noreferrer\">Intellidig People Intelligence<\/a><\/p>\n<h2>Seamless, simple, effortless<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35 size-medium alignright\" src=\"http:\/\/margarethoffman.ca\/wp-content\/uploads\/2019\/06\/Crawford-EngagementRings-300x159-300x159.png\" alt=\"Crawford Jewellers\" width=\"300\" height=\"159\" \/><br \/>\nMargaret gives me clarity. She gathers my random thoughts and helps me figure out where I need to go and how to get there. Everything she writes for me is exactly to the point \u2014 she pegs it every time. I\u2019m incredibly impressed how the marketing for my new virtual business has come together. It\u2019s clear. It\u2019s elegant. It\u2019s everything I need and nothing more. Margaret helped make the transition seamless, simple, and effortless.<\/p>\n<p style=\"text-align: right;\">\u2014 Leeanne Crawford,\u00a0Owner<br \/>\nCrawford Jewellers<\/p>\n<h2>Just give her the keys&#8230;<\/h2>\n<p><a href=\"http:\/\/tapermd.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-43 size-medium\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/TaperMD-300x215.png\" alt=\"TaperMD.com\" width=\"300\" height=\"215\" \/><\/a><br \/>\nIt\u2019s such a relief to be able to give someone a basic idea of what you\u2019re looking for, and have them come back with exactly that\u2026 and more. Margaret sourced a designer, worked with him to come up with a brilliant visual concept, and then wrote all of the web copy and laid it into WordPress for us. It couldn\u2019t have been easier. So glad we just gave her the keys to the website!<\/p>\n<p style=\"text-align: right;\">\u2014 Dr. Dee Mangin,<br \/>\nDavid Braley Chair in Family Medicine,\u00a0McMaster University<br \/>\n<a href=\"http:\/\/tapermd.com\" target=\"_blank\" rel=\"noopener noreferrer\">TaperMD.com<\/a><\/p>\n<h2>Website to support groundbreaking research<\/h2>\n<p><a href=\"http:\/\/study329.org\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-42 size-medium\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/Study329-300x190-300x190.png\" alt=\"Restoring Study 329\" width=\"300\" height=\"190\" \/><\/a>Margaret was instrumental in conceiving and producing a website to\u00a0\u00a0provide background materials for journalists, patients, doctors, and researchers who want to delve deeper into our groundbreaking work on restoring scientific integrity through data based medicine. Her web copy, press release, and suggestions on how visitors could respond to this drug safety crisis were compelling, and she helped us track the <a href=\"http:\/\/study329.org\/in-the-news\/\" target=\"_blank\" rel=\"noopener noreferrer\">impressive press coverage<\/a> generated by the publication of our paper in The BMJ.<\/p>\n<p align=\"right\">\u2014 Joanna Le Noury,\u00a0PhD, Lead Author<br \/>\n<a title=\"Restoring Study 329\" href=\"http:\/\/study329.org\" target=\"_blank\" rel=\"noopener noreferrer\">Restoring Study 329<\/a><\/p>\n<h2>Enticing presentation for strategic alliance<\/h2>\n<p><a href=\"http:\/\/multiceras.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-38 size-medium\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/Multiceras-300x173-300x173.png\" alt=\"Multiceras\" width=\"300\" height=\"173\" \/><\/a>We needed to make a very special presentation to several European companies to get them interested in forming a strategic alliance with our Mexican company. We knew what we needed to say but Margaret\u2019s enticing presentation was instrumental in obtaining interest in the four companies we sent the document to. Her command of the written English is outstanding.<\/p>\n<p><!--We ask\u00a0Margaret to review\u00a0our press releases before we send\u00a0them out and for help with creating\u00a0product names (which aren't\u00a0always translating exactly), editing our executives' LinkedIn profiles, and other writing. Her journalism background gets to the point\u00a0of the\u00a0story and she works fast. It's a help that she's fluent in Spanish and can work with my team in their mother tongue.--><\/p>\n<p align=\"right\">\u2014 Raul Marmolejo,\u00a0President<br \/>\n<a title=\"Multiceras\" href=\"http:\/\/multiceras.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Multiceras<\/a><\/p>\n<h2>Media coverage for sold-out book launch<\/h2>\n<p><a href=\"http:\/\/davidhealy.org\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-40 size-full\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/Pharmageddon.jpg\" alt=\"David Healy Blog\" width=\"167\" height=\"256\" \/><\/a>I was well-pleased\u00a0with the media coverage Margaret generated in Canada and the US\u00a0for\u00a0my latest book, <a title=\"Pharmageddon\" href=\"http:\/\/davidhealy.org\/books\/pharmageddon-is-the-story-of-a-tragedy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pharmageddon<\/a>\u00a0\u2014 we sold out of the first printing within three months! Margaret persuaded me that I needed to set up a personal blog to make myself known outside of academic circles. The website\u00a0she created has become my calling card \u2014 the About Me section is all the introduction I need when journalists want to look me up.<\/p>\n<p align=\"right\">\u2014 Dr. David Healy,\u00a0Psychiatrist<br \/>\n<a title=\"David Healy\" href=\"http:\/\/davidhealy.org\" target=\"_blank\" rel=\"noopener noreferrer\">DavidHealy.org<\/a><\/p>\n<h2>Consulting practice launch<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39 size-medium\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/NoeMarmolejo-300x190-300x190.png\" alt=\"Noe Marmolejo\" width=\"300\" height=\"190\" \/>When I was considering\u00a0starting a global trade consulting practice,\u00a0Margaret\u00a0asked me some tough questions and helped\u00a0me analyze the market and position myself. Once we developed clear goals, we focussed on my offering and pricing. Margaret worked with my Spanish-speaking team to put together a strategy that I am confident will help me build my brand and target the right clients.<\/p>\n<p align=\"right\">\u2014 Noe Marmolejo<br \/>\nGlobal Trade Specialist<\/p>\n<h2>Pro bono drug safety website<\/h2>\n<p><a href=\"http:\/\/RxISK.org\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-41 size-medium\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/RxISK-300x154-300x154.png\" alt=\"RxISK.org\" width=\"300\" height=\"154\" \/><\/a>Having worked with Margaret for 18 years at Ernst &amp; Young, I was grateful for her help in designing and launching <a href=\"http:\/\/rxisk.org\" target=\"_blank\" rel=\"noopener noreferrer\">RxISK.org<\/a>. Not only did Margaret give us her insights and ideas, she rolled up her sleeves and helped design the User Interface. Margaret convinced us that we needed to do email marketing, and the newsletter she implemented\u00a0won a\u00a0<a title=\"2013 Constant Contact Award\" href=\"http:\/\/wp.rxisk.org\/marketing-copilot-recognized-for-helping-rxisk-org-achieve-exemplary-marketing-results-in-email-marketing\/#sthash.AoCI82IB.dpuf\" target=\"_blank\" rel=\"noopener noreferrer\">2013 All Star Award from Constant Contact<\/a>. Margaret&#8217;s knowledge of Google Analytics and her ability to focus on key metrics has helped us ramp up to\u00a0more than 90,000 visits per month. We have asked her to design and launch version 2.0.<\/p>\n<p align=\"right\">\u2014 Peter Wood<br \/>\n<a title=\"RxISK\" href=\"http:\/\/rxisk.org\" target=\"_blank\" rel=\"noopener noreferrer\">RxISK.org<\/a><\/p>\n<h2>Spanish website copy revamp<\/h2>\n<p><a href=\"http:\/\/www.aztec-plumbing.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-34 size-medium\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/Aztec-Plumbing-300x224-300x224.png\" alt=\"Aztec Plumbing\" width=\"300\" height=\"224\" \/><\/a>Margaret re-wrote\u00a0all of our website copy, which was originally written in Spanish so her fluency in that language has been invaluable. She has also helped us create a new tagline and focus for the website. We are still in the process of launching, but before the website\u00a0goes live, we will definitely ask\u00a0her to\u00a0review it.<\/p>\n<p align=\"right\">\u2014 Mireya Gomez Llata,\u00a0Social Responsibility Leader<br \/>\n<a title=\"Aztec Plumbing\" href=\"http:\/\/www.aztec-plumbing.com\" target=\"_blank\" rel=\"noopener noreferrer\">Aztec Plumbing<\/a><\/p>\n<h2>Client survey and proposal\u00a0update<\/h2>\n<p><a href=\"http:\/\/marketingcopilot.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-37 size-medium\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/MarketingCoPilot-300x122-300x122.png\" alt=\"Marketing CoPilot\" width=\"300\" height=\"122\" \/><\/a>Margaret conducted an independent survey of our top 10 clients and discovered some pretty interesting findings that we have been able to build into our business\u00a0development and service model. Her report and presentation to my staff were on-point and straight up. We were so pleased with her work, I engaged her to review and update our entire proposal package \u2014 from marketing materials to contracts.<\/p>\n<p align=\"right\">\u2014 Marie Wiese,\u00a0President and Founder<br \/>\n<a title=\"Marketing CoPilot\" href=\"http:\/\/marketingcopilot.com\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing CoPilot<\/a><\/p>\n<h2>Website fix<\/h2>\n<p><a href=\"http:\/\/amandaacupuncture.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-33 size-medium\" src=\"http:\/\/marketingfixer.wpengine.com\/wp-content\/uploads\/2019\/06\/AcupunctureClinic-300x182-300x182.png\" alt=\"Liuzhen Chinese Medicine Acupuncture Clinic\" width=\"300\" height=\"182\" \/><\/a>I was so worried about the words and how my website looks. Margaret fixed everything. My patients find me now and see how I can help them. She also\u00a0help me make\u00a0new\u00a0business cards and a brochure for my clinic.<\/p>\n<p align=\"right\">\u2014 Liuzhen (Amanda) Pan,\u00a0CMD, RTCMP<br \/>\n<a title=\"Liuzhen Chinese Medicine Acupuncture Clinic\" href=\"http:\/\/amandaacupuncture.com\" target=\"_blank\" rel=\"noopener noreferrer\">Liuzhen Chinese Medicine Acupuncture Clinic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some kind words from my awesome clients&#8230; Marketing program kickstart Margaret kickstarted my content marketing program by writing compelling web content and several on-point blog posts. Margaret\u2019s thoughtful approach and probing interview style was professional and concise, and her excellent research on the subject matter provided an open and inviting dialogue that led to a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/margarethoffman.ca\/?page_id=26\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Testimonials&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/margarethoffman.ca\/index.php?rest_route=\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/margarethoffman.ca\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/margarethoffman.ca\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/margarethoffman.ca\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/margarethoffman.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26"}],"version-history":[{"count":0,"href":"https:\/\/margarethoffman.ca\/index.php?rest_route=\/wp\/v2\/pages\/26\/revisions"}],"wp:attachment":[{"href":"https:\/\/margarethoffman.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}